It Happened At The World's Fair is a showcase of the Century 21  Exposition in Seattle, Washington thanks to then governor Albert  Rosellini's suggestion to MGM.  As such, a lot of it plays like  newsreel: extended shots up the Space Needle, a showcase of the  monorail, and other fair attractions that serve no other narrative  purpose.  The titular "it" in question is a bit of a mystery as three  circumstantial storylines surrounding Elvis's Mike Edwards don't really  converge (nor in some instances, resolve.)
Mike and his crop-dusting buddy, compulsive-gambler Danny (Gary  Lockwood) hitchhike to Seattle after their plane is confiscated due to  gambling debts.  While there, Mike plays babysitter to a young Chinese  girl, Sue-Lin (Vicky Tiu, the third Tiu sister in two consecutive Elvis  films) who gets separated from her uncle, and at the same time snakes  his way into a relationship with a nurse at the fair, Diane Warren (Joan  O'Brien).
Sue-Lin immediately (and rather inexplicably) takes a shine to Mike,  calling him the nicest man she's ever known.  Strange, as Elvis's  characters become increasingly unlikable as the his films progress.   Women exist, largely, to fulfill any need Mike might have.  No matter if  it interferes with a woman's honest work through charlatanism, that's  the least of Mike's infractions.  In an opening scene riffing North By Northwest,  Mike swoops his plane down dangerously low to the ground to check out  women, immediately dismissing the "one in the red dress" whose "ankles  are a little thick" (a strange erratum as, not only is neither girl  overweight, neither is wearing a red dress).  Worse than mere  objectification, Mike later guffaws at Dianne "it must give a girl like  you a wonderful feeling to know she can do something useful" when he  learns she has applied for a job in the government space medicine  program.  The Elvis musical-comedy formula is never a matter of the  woman setting the man straight-- the film never allows for any  culpability on our hero's part.  In fact, Dianne is painted the villain  for (supposedly) calling child protective services when Sue-Lin is  living in a trailer with two unrelated bachelors, one of whom being  dangerously drunk.
Instead the film tries to make Mike the likable hero by sticking him  with an adorable little girl (who has the savvy to help his courtship,  unbeknownst to either of the two parties involved), and by partnering  him up with an even worse male.  Danny gets involved in illegal gambling  rackets, runs his mouth off as a drunk (despite the bar setting in many  an Elvis movie, Elvis is never inebriated), and his plan to avoid  financial ruin involves running illegal furs, almost getting Sue-Lin  shot.  Any real-life red flags that would go up involving the character  Mike keeps is shooed away in the musical-comedy.
The film is an odd affair; as calculated as ever, the songs come  every ten minutes and have little to do with the narrative.  And they  don't even try to hide it.  The musical is also guilty of some of my  favorite anachronisms: people pretending to play musical instruments,  songs appearing to be played naturally though they contain more  instrumentation than pictured, and songs fading out while being  performed.  To make it even more surreal, Elvis is wearing a lot of  noticeable makeup throughout the picture, and when Mike and Dianne sing a  song about happy endings as the closing credits come up, we wonder what  they are talking about:  last we could tell, Mike and Danny never got  their plane back.
The songs are merely adequate, and, like much of It Happened At The World's Fair,  are forgettable but never overtly insulting.  The package is wrapped up  a little too neatly considering we're left with more questions than  answers, but as is the case with the streamlined Elvis affair, his  charisma carries the character flaws.  The commercial for Seattle bears  higher production values than many of the Wallis pictures that came  before and after this Ted Richmond production, and while Elvis Orphans  tend to be obnoxious in these pictures, the adorable Vicky Tiu is much  more winning.  The film does little to sidestep the formula that was  becoming apparent in Presley's musicals, but, if for nothing more than  the change of locale, It Happened At The World's Fair is one of the more likable of the lightweights.  -- **/four stars
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